Strategic Management

Question 1: *>What is competive advantage? Competitive advantage is a theory that seeks to address some of the criticisms of comparative advantage. A disputative advantage is an advantage over competitors gained by offering consumers greater value, either by means of demoralise prices or by providing greater benefits and service that justifies spicyer prices. There are many an(prenominal) an(prenominal) sources of sustainable combative advantage such as: + 2 basic types are cost leadership and differentiation + ceding back commercializeing + lofty performance and engine room + quality and service + vertical integration + Culture, leadership and sprint of organization. *>Sony and Toshiba the two japanese electronics giants suck in been battling to win the format war of the next generation of high defination digital video rec ord ( videodisks) between HD- DVDs from Toshiba and Blue-ray DVD from Sony. The competitive advantage of the two tinct DVD formats: + Cost leadership means development of cheap production that enables the firm to postulate on the basis of lower or same prices as its competitors.

HD- DVD croup utilization existing DVD applied science in current factories ,which go away also be able to continue producing existing DVD discs. Toshiba faecal proposition master their cost when no need to assign into young engine room and using the current factories to produce both immature and existing DVDs with the larger volume so that they can reduce the price, compared to Blue-ray f rom Sony which uses new production technolog! y and therefore is to a greater extent expensive. + Differentiation to answer how the company differentiates their product in the market Sony develop superior technical performance for Blue-ray that has higher(prenominal) message of 200 GB on two layers compared to 45 GB on three disc layers of HD-DVDs (Toshiba) + High technology: modified levels of performance, the company has by using high technology that cant be matched by other companies...If you unavoidableness to beguile a full essay, order it on our website: OrderEssay.net

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